Boardwalk Law
ranking keywords in the first twelve months, from a standing start. A new firm that was hard to find became easy to recommend.
Legal. Solved: AI visibility and search.
Boardwalk Law LLP is a full-service Ontario law firm: real estate, matrimonial and family, employment, corporate law and estate planning.
Problem
The firm opened with a strong legal team and a clear vision, but zero digital authority. New name, new domain, no rankings, no search footprint and no presence in AI answers. For a new firm, that kind of invisibility is expensive.
Solution
This was an authority build, not a typical SEO engagement. We structured the site for long-term scale: clear service hierarchies, deliberate internal linking, mapped keywords and clean technical architecture, with schema from day one. Instead of scattered blog posts, we wrote long-form legal guides that answer what clients actually ask, so each one could rank in search and be referenced by AI. Every guide reinforces the others.
Results
Twelve months after launch, the firm went from no presence to 82 ranking keywords, 30 in the top 30 and 10 in the top 10, with several page-one positions in a competitive Ontario legal market. Its content now shows up in AI answers to legal questions, building trust before a prospect ever visits.
The results, by pillar.
Visibility
organic keywords
Authority
pages cited by AI platforms
Engagement
sessions
Channel strength
users from Google organic search
Performance snapshot as reported on hyperweb.ca. The twelve-month figures above are from launch to month twelve.
“Hyperweb built our digital presence from the ground up. Within a year we went from invisible to ranking on page one for competitive legal terms and appearing in AI-generated responses. The results speak for themselves.”
This was an AI visibility problem. See how we solve it.
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