AI visibility
AI can’trecommendwhat it doesn’t know.
When a customer asks ChatGPT, Perplexity or Google who to call, the answer comes from what AI can read and trust about you. If it can’t find you, it recommends someone else.
Ask AI about your business.
Try it now. Open ChatGPT and ask who the best [your service] in [your town] is. Then check what comes back against this list. Or follow the 30-minute check.
- You’re not in the answer.A competitor is named instead, often one with a weaker reputation and a better-organized website.
- The answer about you is wrong or out of date.Old services, an old address, or a description of what you used to do.
- AI describes you vaguely.It knows your name but can’t say what you’re best at, so it has no reason to recommend you.
- Your traffic is flat while your reputation is strong.People who used to search and click now get the answer on the results page, and you’re not in it.
How we fix it.
Measure what AI knows
We put the questions your customers ask to ChatGPT, Perplexity and Google AI Overviews, and score the answers. That’s your AI Visibility Score.
Visibility auditFix what machines read
Structured data, pages that load for crawlers, consistent business details across the web, and a plain profile AI can quote.
Search optimizationBecome the source
Content that answers your customers’ questions in the words they use, so AI has something worth citing.
Content authorityTrack the answers
We re-run the same questions on a schedule and report what changed, next to rankings and leads.
Measurement
Boardwalk Law went from ranking for zero keywords to 82, and built its AI visibility along the way.
Read the Boardwalk Law storyQuestions owners ask.
Isn’t this just SEO?
It’s built on SEO, but the goal is different. SEO earns a click. AI visibility earns a mention in the answer, often with no click at all. The work overlaps, so we run them together.
How do I know whether I have a problem?
Run the 30-minute check yourself: ask ChatGPT, Claude, Gemini and Perplexity the questions your customers ask, and record what comes back. Here’s how to do it. Or book a call and we’ll establish the baseline for you.
Do I need a new website?
Not always. Many fixes are structural and can be made to the site you have. If the site itself is the problem, we’ll tell you.
Which AI tools do you check?
ChatGPT, Perplexity and Google AI Overviews, plus Claude and Gemini where your buyers use them. We ask each one the questions your customers ask.
Can you guarantee ChatGPT will recommend us?
No, and nobody honestly can. No one controls what AI says. We improve what AI can read and trust about you, then measure the answers over time.
How do you measure AI visibility?
We put the same customer questions to each AI tool on a schedule and score the answers. That’s your AI Visibility Score, reported next to rankings and leads.
What if AI says something wrong about us?
We trace where it comes from, usually old pages, directory listings or inconsistent details, fix the sources and give AI a clear, accurate profile to quote.
Does structured data actually help?
It helps machines read your facts accurately. It isn’t a switch that ranks you. Here’s what it can and can’t do.
Other problems we solve.
Find out what AI says about you.
Tell us your business and the questions your customers ask. We’ll look before we call.
Book a strategy call