Visual Arts Mississauga
a year in in-kind Google advertising, at no cost to the operating budget.
Nonprofit, arts and culture. Solved: websites and Ad Grants.
Visual Arts Mississauga is a nonprofit that promotes the visual arts through exhibitions, workshops and community programs.
Problem
VAM needed a stronger online presence for program promotion, events, registrations, donations, memberships and community engagement, on a site that could evolve with its priorities and stay manageable on a nonprofit budget.
Solution
We rebuilt the site in stages, using a separate development environment before rollout. That covered updated design direction across the homepage and sitewide elements, responsive refinements and follow-on adjustments as the project evolved. We also recommended and set up a Google Ad Grants program, with campaign setup, keyword planning, landing page strategy and ongoing management.
Results
VAM has a stronger platform for program discovery, events, donations and engagement. The Google Ad Grants program now generates up to $120,000 a year in in-kind advertising, raising visibility without adding pressure to the operating budget.
“Carl, Terry and their team are incredibly personable, professional, caring and thorough! Our not-for-profit organization is breathing a huge sigh of relief after partnering with them.”
Ad Grants turned a website project into a visibility program. Is Ad Grants right for you?.
A nonprofit that needs to be found?
Tell us what you’re trying to grow. We’ll check whether Ad Grants fits before we call.
Book a strategy call