Downtown Stratford
active users finding downtown Stratford’s shops, restaurants and events in one place.
Business improvement area. Solved: websites.
Downtown Stratford is the Business Improvement Area for Stratford, Ontario, promoting the downtown core, its shops, restaurants and cultural attractions to residents and visitors.
Problem
The BIA needed a modern site that could promote downtown businesses, communicate events and initiatives, and draw both locals and tourists to the core. The existing site was outdated and didn’t reflect the energy of the community.
Solution
We worked closely with the Downtown Stratford team on a vibrant, community-focused website with a business directory, event listings and imagery that captures the character of the downtown.
Results
Downtown Stratford now has an online hub that serves both its businesses and its visitors, communicating events, promotions and the charm of the downtown core.
The results, by pillar.
Visibility
organic search sessions
Authority
direct sessions
Engagement
event calendar actions
Channel strength
sessions from paid social
Performance snapshot as reported on hyperweb.ca.
“Carl, Terry and Kerin were so great to work with. We had a challenging project, but Kerin was amazing at communicating and understanding our needs, and Terry and team were great at implementing the changes. Would definitely work with them again.”
This started as a website problem. Here’s how we think about what a website should do.
Need a site your whole community uses?
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