Belmont House
compliant and built around how families feel, not just the services on offer.
Senior living. Solved: websites.
Belmont House is a charitable, non-profit Christian home for seniors, offering long-term care and retirement living.
Problem
The website was obsolete. Stakeholders struggled to use it, marketing staff were frustrated trying to update it and issues kept appearing. New AODA accessibility requirements were coming into effect, and after the onset of COVID-19, Belmont House needed to communicate with families more clearly than ever.
Solution
In planning sessions we identified key stakeholders, reviewed business priorities and planned the new site. We focused less on services and more on the emotions behind the decision. Balanced calls to action and warm imagery support the key messages: independence, choice, dignity and privacy.
Results
The response from stakeholders, residents and families has been favourable. The new site communicates the warmth and care Belmont House provides.
“Hyperweb primarily assists us with website development and Google Grant management. Their suggestions are often creative and insightful, and what I appreciate most is how responsive they are, be it with tight deadlines or when there is an issue that requires addressing.”
This started as a website problem. Here’s how we think about what a website should do.
Is your website hard to use or update?
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