Antham Construction
keyword phrases ranking first, after a directory ad campaign that cost a lot and produced nothing.
Construction. Solved: search and content.
Antham is a family-owned company in the niche of health care construction and renovation, with a reputation for excellent construction management, communication and professionalism.
Problem
Antham had bought into a Yellow Pages campaign that charged high fees and produced zero leads. Worse, they had no visibility into what was being done, and because the campaign ran on proprietary tools, they weren’t building any equity online.
Solution
We rebuilt the website on a platform Antham controls and launched an inbound strategy around their services. We write and publish weekly blog posts and use social platforms to raise awareness of what they do.
Results
Antham ranks first for 53 keyword phrases and in the top three for 172. The steady flow of leads from inbound let them expand their services and pursue larger projects. Vendors and suppliers across the industry know them better and refer them more often.
The results, by pillar.
Visibility
keyword phrases in the top three
Authority
keyword phrases ranking first
Channel strength
a steady lead flow that replaced directory ads
Results as reported on hyperweb.ca.
“Just having a website is not good enough these days given the complex nature of SEO and available functionality. Hyperweb can not only take the design and functionality of your website to the next level, they can actually get potential customers to visit it.”
This was a paid media problem: money spent on the wrong things. See how we fix it.
Paying for leads that never come?
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